Why Every LEGO Enthusiast Should Join the LEGO VIP Program


Welcome to BrickPlayer.com, your go-to source for all things LEGO! Today, we’ll be discussing one of the most exciting perks available to LEGO enthusiasts – the LEGO VIP program. If you’re a fan of building, collecting, and playing with LEGOs, then you won’t want to miss out on the fantastic benefits this program offers. In this article, we will guide you through the process of joining the LEGO VIP program and help you understand why it’s a must-have for any LEGO fan. So, let’s dive in and explore the world of VIP benefits!

What Is the LEGO VIP Program?

The LEGO VIP program is an exclusive membership offered by the LEGO Group to its most dedicated fans. By joining the program, you gain access to a range of exciting benefits, rewards, and promotions. Whether you’re young or old, a casual collector or a serious builder, the VIP program is designed to enhance your LEGO experience.

Membership is completely free, and once you’re signed up, you’ll begin earning points for every LEGO purchase you make. These points can be redeemed for various rewards and exclusive LEGO sets, making it a fantastic way to enhance your collection without spending extra money.

How to Join the LEGO VIP Program

Now that you understand the incredible benefits of the LEGO VIP program, you’re probably itching to join. Fortunately, the process is quick and easy. Follow the steps below to become a VIP member:

  1. Visit the official LEGO VIP program website. You can find the link on the LEGO Group’s main website or simply search “LEGO VIP” in your preferred search engine.
  2. Click on the “Sign up” or “Join now” button. This will take you to the registration page where you’ll need to provide your personal details like name, email address, and date of birth. Keep in mind that the program is available only to individuals aged 18 or older.
  3. Read and accept the terms and conditions of the VIP program, including any privacy policies or marketing communications you may be interested in.
  4. Confirm your registration by clicking on the verification link sent to your email address. This step ensures the security of your membership and keeps your information confidential.
  5. Once your email is verified, congratulations! You are officially part of the LEGO VIP program.

LEGO VIP Program Benefits

Now that you’re a proud member of the LEGO VIP program, let’s explore the exciting benefits you’ll be enjoying:

1. Earn Points

As a VIP member, you earn points for every LEGO purchase you make at official LEGO stores, the LEGO website, or participating retailers. For every $1 you spend, you’ll receive approximately 6.7 points in return. Points add up quickly, allowing you to unlock amazing rewards.

2. Exclusive Rewards

Your accumulated VIP points can be redeemed for exclusive rewards, including limited-edition LEGO sets, discounts, early access to new sets, and even VIP experiences like tours of LEGO facilities. The rewards are constantly updated, ensuring there’s always something special to look forward to.

3. Double VIP Points

Occasionally, LEGO runs promotional events where you can earn double VIP points on select purchases. This means you’ll accumulate points even faster, providing you with more opportunities to redeem rewards.

4. VIP Monthly Sweepstakes

As a VIP member, you are automatically entered into a monthly sweepstakes where you have a chance to win exclusive LEGO sets or other exciting prizes. It’s like a little bonus gift for being a loyal LEGO fan!

5. Early Access to New Sets

One of the most sought-after benefits of being a VIP member is the ability to get your hands on new LEGO sets before the general public. Enjoy the privilege of exploring and building new sets earlier than anyone else, creating a truly unique experience.

6. Exclusive Promotions

LEGO VIP members often receive exclusive promotions throughout the year, such as freebies with purchase, special discounts, or access to limited-time deals. These promotions are tailored specifically for VIP members, giving you even more value for your purchases.

7. VIP Monthly Offers

Every month, LEGO VIP members receive a newsletter featuring exclusive offers, product information, and updates on upcoming events. Stay in the loop with the latest LEGO sets, trends, and news through this informational resource.

8. Access to LEGO Life Magazine

As a VIP member, you’ll have complimentary access to LEGO Life Magazine, a fun-filled publication that includes building challenges, interviews with LEGO designers, fan creations, and more. It’s the perfect way to stay inspired and connected to the LEGO community.


By joining the LEGO VIP program, you’re unlocking a world of benefits and rewards that will enhance your passion for LEGOs. From earning points on purchases to gaining access to exclusive promotions, early releases, and fantastic rewards, it’s a program designed for true LEGO enthusiasts. Don’t miss out on the opportunity to be part of the VIP club and take your LEGO experience to the next level. Sign up today and start reaping the rewards of a true LEGO VIP!






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